Israeli students reach youth worldwide with new media
JERUSALEM — Journalism – so surveys and polls warn – is a profession in danger of disappearing. Just don’t tell that to the students enrolled at the Asper Institute for New Media Diplomacy at the Interdisciplinary Center (IDC) in Herzliya.
With the most journalists per capita in the world based in Israel, the apocalyptic forecast seems to be having the opposite effect here. New media organizations in Israel – especially digital versions – continuously pop up.
They are operated by students and staff from the IDC.
“Students are given tools and guidance from individuals at the top of their field, and their learning curve starts by immediately applying what they learn in the real world,” said Michal Divon, director of public relations at NoCamels.
Anouk Lorie, director of the Asper Institute for New Media Diplomacy and editor-in-chief of NoCamels, said the IDC’s products are as good, if not better, than professional journalism ventures.
“I think our stories are at the same level, or even higher, than any other publication out there,” Lorie said. “I do want us to be seen as a completely professional publication.”
Both the recently launched Hebrew-language IDC Asper Web Radio and the one-year-old English-language NoCamels are based at the Asper Institute on the IDC campus. They are non-profit organizations.
“The radio operates with the mission of reaching students, soldiers and youth, connect with them and motivate them to caring, involvement, active participation in the community and responsibility for the environment,” the IDC Asper Web Radio website states.
NoCamels is a digital Israeli news website that reports on innovations, health advances, environment and culture. It was launched in 2010 and already reports 30,000 hits a month on its website and some 9,500 fans on its Facebook pages.
Both these projects are exactly what the Asper Foundation of Canada had hoped for in June 2007 when the institute was inaugurated. At the time, Prof. Uriel Reichman, president of IDC Herzliya, said: “The Asper family’s resolve to ensure that Israel’s true voice is heard around the world is remarkable and is very much in sync with the goals of the IDC.”
NoCamels is a mix of print articles and videos. It has a fresh and young design. And while there are tens of other English-language publications – amateur and professional – Lorie said NoCamels sees ISRAEL21c.org, an online news magazine focusing on 21st-century Israel, as its only competition.
“It is good for us to have some competition that does similar things. We thought the market is big enough to support at least two websites writing about innovations,” said Lorie, who left a job at CNN in London, England, to make aliyah in September 2010. “I don’t deplore that publications are writing about conflict in the Middle East, but I do find it unfortunate that not more is being written about incredible innovation we have here.”
Just don’t suggest that NoCamels is connected to the Israeli government.
“We’re not doing propaganda for Israel,” Lorie said firmly. “Any website that writes about Silicon Valley… are they propaganda for California? I think Israel really deserves to have a lot more coverage of its startups.”
Divon, who is the daughter of a former Israeli ambassador to Canada, Haim Divon, said, “NoCamels stands out from other Israeli media [because] we focus solely on non-political matters, yet maintain a ‘news’ standard, both in content and format.
“The niche-based structure we base our stories on has enabled us to cross all cultural divides. This is something we are able to see through our analytics.”
Both Divon and Lorie say they were surprised to see who was reading NoCamels following its launch.
Statistics show that 75 per cent of the audience is international, primarily from the United States and Canada. On Facebook, one-third of the fans are Arab. The website attracts traffic from the United States and Canada, as well as Jordan, Turkey, Indonesia, Pakistan and the United Arab Emirates.
As for the name of the site, NoCamels comes from the “cliché idea that people outside of Israel think of Israel as a desert with camels,” Lorie said. “We’re not against camels, but there’s a lot more in Israel than desert and camels.”
NoCamels and IDC radio are two of the many ventures of the Asper Institute for New Media Diplomacy. In fact, the cutting-edge projects at the institute, coupled with the school of communication’s top-line professors and technology, recently enticed seven heads of journalism schools in Canada to visit the IDC to see whether joint study programs could be launched.