The mid-October issue of the Jerusalem Report exploded as a naches-bomb for me. Naches, of course, is that delicious Yiddish word meaning delighting in someone else’s accomplishments. My delight stemmed from two articles in that issue demonstrating how young Montrealers are revitalizing the Jewish world. These articles raise the question of how did these transformative, creative juices start flowing in Montreal?

The first article described downtown Toronto’s vibrant Jewish scene, centring on the hip, Carlebachian “Annex Shul.” One co-founder, Richard Meloff, is a Torontonian who studied at McGill University in the mid-1990s, while the Annex’s spiritual leader, Yacov Fruchter, is a Montrealer who enrolled at McGill in 2002.

The second article was written by a Montrealer who is now a Jerusalemite, Justin Korda, executive director of ROI community, an international network of 600 social entrepreneurs and Jewish innovators in 40 countries, created by American Jewish philanthropist Lynn Schusterman. Korda’s article, “Innovating Jewishly,” describes how social entrepreneurs are transforming modern Jewish life at the grassroots level, social entrepreneurs being innovators who combine “the vision of a social reformer with the business acumen of an entrepreneur.”

The Montreal flavour to these welcome Jewish revolutions struck me because when I moved to Montreal in 1990, I saw a stodgy, top-heavy, uncreative Jewish community. Even the few young Jews involved in this decaying city seemed prematurely old, shmoozing their elders, not wowing their peers. Although still dining out on its Yiddishist, Zionist prime earlier in the 20th century, the city was now traumatized by Quebec separatism, which sent many young Jews packing. Montreal Judaism seemed more likely to turn Jews off than turn them – and others – on.  

I asked Meloff how he explained Montreal’s success in helping to incubate exciting new Jewish expressions. “Montreal’s Jewish community was where I was when I started to feel the tug of my faith and heritage and it was a wonderful, welcoming place,” Meloff responded. He was impressed by Montreal’s ideological diversity – “there was Hillel and Chabad, Revisionist Zionists and progressive Zionists, and perhaps most critically, a tight-knit and traditional community that surrounded the school. Toronto is huge and impressive, but the community is far-flung. Montreal seemed so intimate yet still had the amenities of a significant community.” Meloff got the message that “you could do anything you wanted from a community point of view” – which soon resulted in the launching of the “Ghetto Shul,” a vibrant, intimate, student-based synagogue in Montreal which has inspired – and helped populate – Toronto’s “Annex Shul.”

Fruchter notes that Montreal’s traditionalism provides such solid grounding for Jewish life in the city, including “a fairly strong knowledge base,” as well as “strong Holocaust education and a commitment to Israel.” He also draws inspiration from leading activist Orthodox rabbis such as Rabbi Reuben Poupko and Rabbi Chaim Steinmetz. Fruchter appreciates the “Moroccan (French) element of the Jewish community,” which “has remained distinct while adding some ‘cool’ and spicy flavour to the overall community,” as well as the “fertile ground for cross-denominational exchange” resulting from the mix of Toronto and Montreal Jews at McGill. Finally, Fruchter mentions that “Hillel and the Ghetto Shul are set up to maximize empowerment and ownership. When I was the student president of Hillel Montreal, I controlled the $50,000 program budget.”

In his article, Korda, who with his friend Sig Shore created a dynamic duo of Jewish activism during their days at McGill, added another critical element, the successful Birthright Israel program which has connected thousands of young Jews to each other and to their heritage through “transformative free trips to Israel.” Birthright Israel helped inspire the founding of the Ghetto Shul, which inspired the founding of the Annex Shul, while ROI logically flows from philanthropist Lynn Schusterman’s generous involvement with Birthright.

I would also add two important “I” words – infrastructure and investment. Montreal has a rich Jewish organizational and educational network, maintained by a strong federation and thousands of generous donors. Visionary donors such as Charles and Andy Bronfman were also critical in funding identity-oriented initiatives, small and large, which bore fruit later.  

The Montreal formula, then, emerges. A traditional, literate, well-organized, and well-financed community also needs strong youth-oriented programming, empowered young leaders and an openness to new ideas. But ultimately, you need sparkplugs, young, passionate, creative people to create a new mix, putting their dynamic modern twist on our ancient, enduring, traditions.